“JAM PACKED!”

Package Design

“JAM PACKED!” is an artisan package of locally sourced products. The company works to help distribute products to a wider demographic that local farmers may not be able to reach. “JAM PACKED” is an upbeat and positive-facing project that aims to celebrate the work our local farms do.

For this project, I used simpler and more outgoing illustrations along with some funky type to keep things lighthearted. The overall design is reminiscent of fruit crates, with a modern twist. These crates are often seen and used on orchards or farms. To keep consistent with the overall theme, fruit stickers and labels are set around the package. This keeps the product more approachable and genuine.

2022