Rittenhouse Pet Supply

Branding

Rittenhouse Pet Supply is a local small business in West Philadelphia. The company specializes in pet product sales, specifically dogs and cats.

Due to the high-end attitude that Rittenhouse is known for, I created the logo with simplicity and elegance in mind. These two characteristics can be seen with the store’s pictorial logo that I created, combining a shared form. The form of the animals also implies an “R” shape, referencing the first letter of “Rittenhouse” in the title. I varied the line weight between the logo and the signature to set a clear distinction between the two, keeping them both legible to each other.

I created two variations of the business card design, depending on the company direction between fun and friendly, or more reserved and professional; the client has their choice. I also created an illustration pattern as a fun way to use pictorial elements to compliment the rest of the cards and brand. I kept the drawings loose, light, and simple as to not draw too much attention away from the composition.